Market Profiles
It’s nice to know the characteristics of those who visit your website, but it’s a lot nicer to know the characteristics of those who visit your website AND take a trip to your destination.  It’s additionally important to know the profile of those who aren’t visiting you, to see if your web-based messages might be missing potential markets.  We’ll assist you in understanding the profiles of your website visitors by helping find answers to the following questions:

  • What information does your website visitors prefer to find on a website?
  • What are the demographics of your website visitors?
  • Which geographic regions generate your best (most $$, most visits) markets?
  • What are the tripographics of visitors to your destination?
  • How satisfied are visitors to your destination with the key attributes of your destination?
  • What is the primary purpose of people’s visits to your destination?
  • How much, and on what, did people spend at your destination?
  • Where did non-visitors go to instead of your destination?
  • Why wasn’t your destination non-visitors’ first choice?
Conversion & Return on Investment
Odds are that you have a board or steering committee that likes justification for the money that you spend.  While you could just tell them that you’re doing a great job, hard numbers generally give them a better impression.  We’ll help answer the questions that people have about your effectiveness, by answering the following questions:
  • What is your Website’s Gross Conversion  (% of Website visitors that visit your destination)?