Website Evaluation & Conversion Study
The main purposes of our website study are to provide you with clear barometers for how successful your tourism website is from the eyes of those who visit it, and to assist you in determining both net and gross conversion.   We also know how important it is for you to: understand the differences between those who visit your destination and those who don’t, and what image(s) people have of your destination.  By partaking in our Website Evaluation & Conversion Study we will assist you answering all of these questions and more.  All of the questions we assist you in answering can be broken down into the following categories:

1. Website Evaluation
2. Market Profiles
3. Conversion & Return on Investment
4. Differences between Visitors & Non-visitors to your destination
5. Benchmarking

Click on any of the above to answer questions you might have. 

Website Evaluation
A very wise person once stated, “you only get one chance to make a first impression.”  This statement could not be more accurate for your tourism website.  It has been found that people make decisions about whether they want to stay on you website in less than ten seconds.  Thus, knowing the first impressions that visitors to your website have, is crucial information.  Research has shown that the four best predictors of tourism website impressions are how informative, usable, credible and inspiring your website is.  Therefore, this study will help you answer these questions: