- How much, and on what, did people spend at your destination?
- Where did non-visitors go to instead of your destination?
- What were the main influencers of their decision regarding whether or not to visit your destination?
- Why wasn’t your destination non-visitors’ first choice?
Conversion & Return on Investment
Odds are that you have a board or steering committee that likes justification for the money that you spend. While you could just tell them that you’re doing a great job, hard numbers generally give them a better impression. We’ll help answer the questions that people have about your effectiveness, by answering the following questions:
- What is your Literature’s Gross Conversion (% of Inquirers that visit your destination)?
- What is your Literature’s Net Conversion (% who made decision after seeing your materials & would not have come if they didn’t see your website)?
- How much money (and on what) did visitors to your destination, who came because of your literature, spend?
- Did your literature motivate people to stay longer (and for how many nights) at your destination?
- How many future trips (next two years) will people take to your destination, because of your literature?
Some people come to your destination after requesting information from you, while some people don’t.
