• What information would your website visitors hope to find on a travel website?
• What affect did the information they received have on their travel decisions?
• Did the information they received compel them to stay longer and/or
• take additional trips to your destination (and if so how many extra days/trips)?
• What affect did your website have on the vacation decisions of your website visitors?
  

Knowing the above should assist you in knowing how effective your literature is in the hands of those who request it.

Market Profiles
It’s nice to know the characteristics of those who request information, but it’s a lot nicer to know the characteristics of those who inquire AND take a trip to your destination.  It’s additionally important to know the profile of those who aren’t visiting you, to see if the messages in your literature might be missing potential markets.  We’ll assist you in understanding the profiles of your inquirers by helping find answers to the following questions:

• What are the demographics of your inquirers?
• Which geographic regions generate your best (most $$, most visits) markets?
• What are the tripographics of visitors to your destination?
• How satisfied are visitors to your destination with the key attributes of your destination?
• What is the primary purpose of people’s visits to your destination?