Benchmarking for Website and Literature Evaluation and Conversion Study
How do you know if the findings of each of the metrics that we measure are good? It’s one thing to know how you stand on all of the variables we’ve discussed thus far. It’s another to know how you stand on each of these variables in comparison to others. With our study, you’ll be able to see comparable data on ALL variables measured, for ALL participants in the study. Tourism benchmarking has been defined as “The continuous measurement and improvement of an organization’s performance against the best in the industry to obtain information about new working methods or practices” (Kozak, 2002, p. 499). Knowing the answers to how you stand against the best is the type of information that industry leaders, and those who strive to be industry leaders seek. Do you want to know if you are an industry leader (and in what areas), and what it would take to get there? Thankfully, the answers to these questions are possible by participating in our Website evaluation and Conversion Study. Are you ready to join us yet?
How do you know if the findings of each of the metrics that we measure are good? It’s one thing to know how you stand on all of the variables we’ve discussed thus far. It’s another to know how you stand on each of these variables in comparison to others. With our study, you’ll be able to see comparable data on ALL variables measured, for ALL participants in the study. Tourism benchmarking has been defined as “The continuous measurement and improvement of an organization’s performance against the best in the industry to obtain information about new working methods or practices” (Kozak, 2002, p. 499). Knowing the answers to how you stand against the best is the type of information that industry leaders, and those who strive to be industry leaders seek. Do you want to know if you are an industry leader (and in what areas), and what it would take to get there? Thankfully, the answers to these questions are possible by participating in our Website evaluation and Conversion Study. Are you ready to join us yet?
